ROLE
PRODUCT & VISUAL DESIGNER
YEAR
2023
PRODECT
DATEMYAI
INDUSTRY
SOCIAL NETWORKING
Before going into design, I wanted to understand why online dating feels exhausting for so many people and how AI could actually make it better rather than robotic.
My Key Findings from my research through informal surveys, reviews of top dating apps (Tinder, Bumble, Hinge), shows:
People spend too much time swiping and scrolling through hundreds of profiles with little reward.
Now even when matches happen, chats often die after the first few messages leading to emotional burnout to start new convo
People struggle to find serious or compatible matches, as current algorithms focus more on surface-level preferences than deeper behavioral or personality alignment.
The Strategy & Ideation
After identifying the frustrations behind the dating experiences, my strategy was now to focus on rethinking the dating flow through the lens of AI companionship and automation making the experience more intelligent, emotional, and effortless.
Based on research findings, I defined the core outputs for the project:
Simplify the discovery process by letting AI handle repetitive actions like filtering and initial conversations.
The AI should feel like a helpful extension of you not a machine replacing you.
Design the AI persona to sound natural and emotionally aware, building trust and comfort.
Use micro-interactions, glows, and fluid motion to make the experience fun, intuitive, and visually engaging.
Design Execution
The final design of DateMyAI delivers a next-generation dating experience one that blends human emotion with artificial intelligence to make digital connection more natural, personal, and exciting. The result is a visually striking, emotionally intelligent, and behaviorally adaptive dating platform that redefines how users meet and interact online.
